Posts are accompanied by #womensupportingwomen and names of the women who are expected to take the challenge forward by sharing photos of there own.
In the latest viral trend, Instagram has been flooded with women, famous and otherwise, posting black-and-white pictures of themselves with the caption, "Challenge accepted." The challenge, which is aimed at promoting female empowerment, requires women to nominate their friends by posting a monochrome image of themselves they like and use the phrase "Challenge Accepted" in the caption. The post is also accompanied by hashtags like "womensupportingwomen" and names of the women who are expected to take the challenge forward by sharing photos of there own. Now the trend has been interpreted in many different ways. While some are using uplifting captions in their posts to encourage solitary and love among women, others have considered it an excuse to post a good picture.
The uber-talented Taraji P. Henson saw this as a way to show sisterly support. Uploading a striking black-and-white picture of herself, the actress wrote: I accept the challenge @moniqueidlett We are all we got. I appreciate my sisters. It is NOT a challenge to love my sisters but a gift and a bond that we have and should cherish as long as we walk this earth. WE WALK THIS EARTH TOGETHER NO MATTER WHAT!!! So honored!!! Thank you to all my sisters! ✊🏾🙏🏾💋💋💋. Meanwhile, Selma director Ava Duvernay accepted the challenge writing, Pretty sure this is just a cool excuse to post pix, but I’m gonna always roll with whatever.
Jennifer Aniston used this occasion to remind everyone about the significance of voting as the elections are right around the corner. Thank you to all the brilliant and beautiful women in my life who sent the most uplifting messages today. Truth be told, I don’t really understand this #challengeaccepted thing…but who doesn't love good reason to support women! Soooo…. challenge accepted! And while I have you here, maybe the best way we can support other women is to REGISTER TO VOTE for the issues that affect women. Encourage all your friends, girlfriends, sisters, moms, daughters to do the same. The election is right around the corner, and we need to look out for each other AND love each other! 👩🏽🤝👩🏻👩🏻🤝👩🏼👭🏽👩🏿🤝👩🏼❤️ , shared the Friends' alumni. Celebrities like Jennifer Garner, Eva Longoria, Kristen Ben, Jennifer Lopez, and Kerry Washington have also helped the trend gain traction.
So, where did this trend originate? Some noted that the challenge began in Turkey in response to femicide and domestic violence that women are subjected to. Others noted that it began in Brazil and spread to the rest of the world. Cristine Abram, who is a public relations and influencer marketing manager for social media marketing firm Later, said that the video of Representative Alexandria Ocasio-Cortez speaking up against the sexist remark made by Representative Ted Yoho’s led to a spike in such posts about female empowerment and feminism. "That was the spark that led to the resurgence of the hashtag challenge," said Ms. Abram according to the New York Times.
"It’s all to do with female empowerment. There was this hashtag that already existed to raise awareness around other large issues. Tapping into that allowed participants to gain traction a lot faster because the algorithm was already familiar with the hashtag," she added. Others have tried to use this platform to fight for racial justice. Padma Lakshmi, the host of Top Chef, uploaded a picture of herself along with four Black women who were killed during or after interacting with the police. Non-famous people seem to have been quite taken to the challenge too as the phrase "Challenge Accepted" has been used over 6 million times on Instagram.