The 57-year-old rockstar opened the doors to his third Soul Kitchen restaurant on the campus of Rutgers University, Newark, New Jersey.
Grammy-winning artist Jon Bon Jovi has been actively helping the community's less fortunate. Over the years, the singer-songwriter and his wife Dorothea Hurley have opened two community restaurants, which provide free meals to people with limited access, hoping they can enjoy the food without being judged. Now, the "Living on a Prayer" singer has opened the doors to his third Soul Kitchen restaurant on the campus of Rutgers University – Newark, New Jersey. According to Good News Network, revealing the reason behind his choice of location, the rockstar said, "(The goal is) to play a role in alleviating food insecurity among college students and giving them the support they need to achieve their dreams."
Anyone who has visited the couple's eateries knows that it features a delicious three-course meal using locally-sourced ingredients to feed and enable those in need. Additionally, the restaurants also provide various methods of payment and not all of them require money. People are welcomed with open arms irrespective of whether they can pay for the food or not. Customers can eat how much ever they want and in case they are unable to pay, they can simply extend their services by washing dishes in exchange for their meal.
With the help of their "Pay It Forward Program," they urge people (who can) to pay "a minimum donation of $12" which can then be used to "provides meals for those who are unable to donate." Alternatively, diners can use a "donated meal plan 'swipe' with Raiders Dollars or Flex Dollars to enjoy a meal." Students can also volunteer their time by taking part in various activities around the non-profit restaurant. The whole idea behind this arrangement is to create a sense of community and charity, where every member is treated with dignity and respect.
His website, JBJsoulkitchen.org explains how "one in three students attending a four-year college struggle with the issue of food insecurity. The U.S. Department of Agriculture (USDA) defines food insecurity as a lack of consistent access to enough food for an active, healthy life." Apparently, over 50 percent of the students at Rutgers University are struggling with exceptional financial need and 60 percent of the pupils is said to have experienced food insecurity. The website further highlights that 16.3 percent of the residents in the areas (Essex County, New Jersey) where this University is located struggle with food insecurity, which is the highest in the state.
Previously, the 57-year-old rockstar dismissed the idea that students struggling to pay for food should have to eat instant noodles while speaking about his plans on opening a third restaurant on the campus of Rutgers University. "We all think it's a rite of passage," said Bon Jovi, adding, "To study hard and eat ramen noodles. How about if it's the only thing you can afford?" As of now, the community restaurant has served a total of 105,893 meals and hopes to continue feeding the societies most needy.