"While we work to get the sandwich back in our restaurants, we wanted to offer our guests a fun way to satisfy their Popeyes sandwich cravings," said Bruno Cardinali, Popeyes' head of marketing for North America
As most are well aware, most restaurants aren't really keen on the idea of letting customers bring their own food there. However, well known fried chicken chain Popeyes has now introduced a new campaign that is now leading people to question with amusement whether or not this is a troll or a gimmick or something that they're actually serious about.
The new campaign is BYOB, or Bring Your Own Bun. This stemmed from the recent viral craze of the exceedingly popular Popeye's Chicken Sandwich, which pretty much sold out in all their outlets nationwide. As the people screamed for more of those chicken sandwiches, Popeye's have decided to allow customers to 'make their own' by bringing their on buns to their restaurants, adding their signature fried chicken pieces and making a sandwich for themselves.
“Popeyes is allowing guests to bring in their own buns, order its three-piece tenders and make their own chicken sandwiches right there on the spot.” https://t.co/sDx8FkkicF— Hamza Shaban (@hshaban) September 12, 2019
BYOB with their chicken tenders clearly not the same chicken sandwich they sold out. If it were why would it take them so long to make more chicken sandwiches? Are they not able to find sandwich buns? 😂😂😂 Still this is a marketing genius. People will BYOB too. Count on it!— SugarLand_Rick (@RicknSugarLand) September 12, 2019
Popeyes pretty much want their guests to bring in those buns, order their classic three-piece tenders and make their own chicken sandwiches right there on the spot. The idea does seem interesting and one that possibly offers customers some good ol' personal space to make their own meal choices.
You guys need to figure out the sandwich situation before people stop caring.— Josh Michael (@jrapps33) September 12, 2019
"While we work to get the sandwich back in our restaurants, we wanted to offer our guests a fun way to satisfy their Popeyes sandwich cravings," said Bruno Cardinali, Popeyes' head of marketing for North America, in a statement to CNN. Popeyes, who competes with the likes of KFC and Chick-fil-A for "the best-fried chicken in the game" hopes that this new campaign will satisfy customers during this nationwide shortage of their chicken sandwiches.
All this began in August when Popeyes announced that they would be selling a brand new range of chicken sandwiches. Popeyes predicted that their arsenal wouldn't run dry until the end of September, but all the sandwiches were sold out in just two weeks. The company 'blamed' the "extraordinary demand" for the sandwiches for their stock running out... or it could be that they made a rather limited amount in the first place.
Popeyes is legit telling people to bring their own bun! 🤣 That’s the most hood shit I have ever heard in my life! #BYOB— Bre (@ItsYourGirlBre) September 12, 2019
But during those two weeks, it was pretty intense at those outlets. There were massive lines queued outside some of their chicken restaurants. People joked about selling thoes sandwiches for hundreds of dollars each so people could avoid the long lines. One teen even started handing out sample ballots and voter registration forms due to the large number of people gathered. So this lack of chicken sandwiches seems to have upset customers a lot. There was even an incident in one of their restaurants in Houston were a customer pulled a gun out in retaliation to the announcement that they were out of chicken sandwiches.
U think this is funny? Cus I think a 36% revenue decrease in the last week is funny too— ㅤno (@UsernameTqken) September 12, 2019
So now, they've gone and given us this BYOB campaign. Well, judging by the public response, we find that half the people are okay with it as long as they get their chicken sandwiches again. The other half, however, feel that this is a terrible idea and the ones who came up with it ought to be suspended from the company... rough.
Fire whoever came up with this idea. I don’t care if it’s a joke. Fire them.— tdotJohn (@TdotJohn) September 12, 2019