"We know that dads want to be able to bond with their children by taking them out and about, and that means the inevitable diaper-duty no matter where they are."
If you've noticed, feeding and diaper changing rooms come attached to women's restrooms in malls and cinemas. This leaves dads with no option, but to get creative when they have to change their kids' diaper. They have to walk around to find a flat surface, sometimes that means in the open, with people giving them the judgy eye, but they don't really have an option, do they? It's high time this changes, and diaper brand Pampers seems to agree. They think that it's about time men's restrooms catch up with modern times to modern fathers can change stinky diapers without having to worry.
CNN reports that the company announced an initiative to install 5,000 changing tables in men's restrooms across the U.S. and Canada, as part of their #LoveTheChange campaign in collaboration with diaper changing table company Koala Car, singer John Legend, and viral internet sensation Donte Palmer. The announcement came soon after Donte Palmer, a father of three young kids, found himself maneuvering into several uncomfortable spots and squatting to change his children's diapers. This prompted him to start the hashtag that broke the internet, #SquatForChange.
The diaper brand soon noticed that this was a struggle that dads faced everywhere and decided to be a part of it, and solve it, to some extent. Through an advertisement, Pampers featured clips from regular dads who were all trying to change their child's diaper in the weirdest of places: from the trunk of a car to on top of a piano, only because they had no access to diaper changing tables in their restroom.
The diaper company also released a press statement that read: Pampers, the number 1 choice of parents, recognizes dads are more hands-on than ever and wants to help enable them to take the best care of their babies. As part of its “Love the Change” campaign, Pampers is proud to announce they’re providing 5,000 changing tables for public restrooms across North America by 2021, so more dads and babies can #LoveTheChange together when they’re out-and-about.
Gender roles are changing, and Pampers revealed that 9 out of 10 times, dads have gone into a public restroom, and did not find a diaper changing table there. The statement continued: Across the next two years, Pampers – in partnership with Koala Kare – will identify high-need public locations and provide baby changing tables for installation in the men’s restrooms. Dads and babies visiting places such as parks and recreation centers, community centers and libraries across the U.S. and Canada, are in line to benefit from Pampers’ commitment. The first 500 locations have already been identified and installation is expected to be completed over the coming weeks.
Legend said of the campaign and collaboration, "I am so excited to play a role in Pampers’ Love the Change campaign. I love being a hands-on dad, and it is so important that we acknowledge the active role dads are playing in their babies’ lives. Spending time out and about with my kids is one of the greatest joys in my life, but it’s frustrating when I am out with Miles and the men’s restroom doesn’t have a baby changing table. I’m proud to support Pampers as it paves the way for more inclusive parenting by providing all of us dads out there with the tools we need to succeed."
"We know that dads want to be able to bond with their children by taking them out and about, and that means the inevitable diaper-duty no matter where they are. In many instances today, instead of it being an easy, straightforward task it’s a moment that causes angst because the facilities needed are not always available," added Andre Schulten, Procter & Gamble's Vice President and General Manager of Baby Care in North America.
"We are proud to announce our commitment to provide 5,000 changing tables for installation in public restrooms by 2021 to help address the inequality hands-on dads face when it comes to taking care of their babies," he added. This is a start and now that dads are more hands-on than ever, this truly is a good initiative. Hopefully, more companies and contractors take notice of Pampers' initiative and follow suit.