Nike introduced plus-sized mannequins as a step towards body positivity, but not everyone seems to be on board with it. It all started with one user taking to Twitter to share that Nike was showing fat women that they would look awful in their clothes!
Not everyone is a size zero and window shopping has now become a body shaming exercise because the mannequins on display are all perfect, causing the women looking through the glass to feel insecure and inferior. We've all felt that way at least once in our life, but not anymore. In a first, sportswear brand Nike has realized that most women are not size 0 and that there ought to be more realistic mannequins in the store. According to People, the activewear retail unveiled a line-up of curvy mannequins at their new and improved Flagship store in London on Wednesday.
The store has reportedly dedicated a whole floor especially to women, and for the first time in the store's history, NikeTown says its third level now features “a full range of athlete figures” with “multiple plus-sized and para-sport mannequins”. The new section also has a lot to offer its shoppers. "To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroots athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space," Nike said in a press release, according to CNN.
It's more important to be healthy than it is to be skinny. Anything that promotes a healthy lifestyle is a plus in my book. Positive body image is important to mental health. Big is beautiful too.— Ian Lee Rockwell (@IanLeeRockwell) June 7, 2019
Several influencers and models like Paloma Elesser, Grace Victory, Danielle Vanier, and Amanda Bingson took to social media in announcing Nike's new line. “Positive body image and self-confidence is something I advocate, not just for me personally but for every woman and young girl, no matter what their size,” Victory said at the time. “It’s about time real bodies are celebrated.”
I’ll never understand the people who hate on this and say it promotes obesity. Do you want fat people to have workout clothing or would you prefer them to stay fat and just wear big shirts and sweats?— mercedes. (@KissMyLocs) June 7, 2019
In 2017, Nike released a plus size range, with sizes from 1X to 3X. They also launched a long term collaboration with Victory in 2018, who wrote on Twitter: SO proud & looking forward to sharing a different narrative to exercise. Nike also collaborated with influencer Chloe Elliott and British online retailer Very to showcase their plus-size range earlier this year. Victory and Elliott were two among the several people to sign an open letter in Cosmopolitan. The letter stated that 45% of plus-size shoppers buy clothes online and asking retailers to expand the size range sold in-store. "We want the same clothes as everybody else, in bigger sizes, available in store," writer Laura Capon said. Tess Holliday, Lauren Nicole, and Bella Golden were among the other plus-size models who added their names to the list. Of course, this news was welcomed by women who were glad to see that there seemed to be a change happening.
This is awesome. Always knew Nike was one step ahead and this proves it .... not everyone has a slim body to start exercising ... thank you Nike For recognising us ‘normal’ people— Intuitive Diane (@intuitive_diane) June 7, 2019
Kelsey Arrington wrote: Visited a Nike clearance store the other day and was pleasantly surprised to not only find my size - but several amazing pieces XL - 3XL. Thank you for recognizing bigger bodies want cool clothing too. Mercedes Conrad added: Thank you, Nike! I was just at Kohls looking at your swimsuits! If you can make the tops bigger than a D it would be amazing! Katie Taylor chimed in: Thank you, Nike! Improvement, not perfection is the goal!
Everybody else:— Maggie Peacock (@maggie_peacock) June 7, 2019
Some rando: why don’t over weight people just work out and get skinny
Nike: *begins to showcase their plus size range*
Same rando: EWWWW why are they promoting obesity https://t.co/DkxU11QiJH
Meanwhile, Corinne Rockwood Hawkins said: Encourage curvy, yes! Encourage being overweight, no! It not healthy. Being overweight is hard on your heart, your back, your legs, and feet. There’s a difference between curvy and overweight. And the older you get the harder it is on your body. Be healthy curvy! Ellis Travis added: My cousin has been really battling an eating disorder (she's binge eats), so she's very full figured. She's trying to learn how to love herself and how she looks, and Nike doing this is really helping people like her. Not everyone -can- be skinny or have personal trainers to keep them fit.
EMPOWERING: @Nike debuts plus-size and para-sport mannequins at its London’s Oxford Street store in order to show that fitness doesn’t come in just one size. #marketing #sportsbiz (via @designtaxi) pic.twitter.com/F5FqxHwT1w— J.W. Cannon (@cannonjw) June 6, 2019
Unsurprisingly, not everyone seemed to be okay with the plus-size mannequins. It all began with a tweet by @Rninety6: Class from Nike showing fat customers how awful yous would look if ye purchased these items. The tweet seemed to suggest that Nike was trying to show their customers how they would look if they purchased their clothes and it was not exactly that nice. The tweet garnered a lot of attention with almost 1.2k comments and 15k likes. One user commented: Telling overweight people to exercise bc ‘there’s no excuse’ then also telling overweight people that they look horrendous in gym clothes. Another added: i remember when i was overweight, i was so disappointed and sad that there was no nice workout gear in my size - the only place w nice stuff in my size was kmart, which is suuuuper cheap and aimed at low income people. i’m so happy nike is offering these options!
the only thing that looks awful in this tweet is your caption 👋🏼🤷🏼♀️— 🦋luna🌙 (@dammithails) June 10, 2019