A Japanese company called Dentsu has created a wearable device that resembles breasts and holds milk or formula, that allows men to breastfeed their children.
Check out this nifty invention! A device that allows dads to “breastfeed” their babies by using the wearable apparatus that holds milk or formula. The product, made by a company called Dentsu was showcased at the SXSW festival in Austin, Texas and is called the “Father’s Nursing Assistant.”. This device was created so that even dads can help nurse the baby when the mother isn't around. With the unique way the device has been designed, the baby would suckle on it imagining it to be its mother.
This gadget was developed in Japan, and it was invented by Dentsu so that men can "breastfeed" their children. In fact, infant formula or milk is poured into the device, and then with the help of special belts it is mounted on the chest. pic.twitter.com/BmUV0sxnFg— rajiv (@rajbindas86) March 24, 2019
The product isn't out for sale to the general public yet. Dentsu made the product in hopes that it will reduce parental stress. According to the company, the device doesn't just feed the baby, it also tracks data about the baby's nursing sessions and transmits the info to your smartphone. Dentsu has described the product as an infant breastfeeding and sleep inducement device, meaning it has been designed to put babies to sleep.
Among the other innovations unveiled at the SXSW festival, was a demonstration of “food data transfer restaurant” aims to open in 2020, a project aimed to realize the grafting of different plant materials using tobacco and yet another project which fused traditional Japanese HANKO with technology to create a new form of communication.
High tech device allows men to breastfeed babieshttps://t.co/GzMehS1wBy— plugilo (@plugilo) March 21, 2019
The Father's Nursing Assistant is made by Dentsu, a Japanese company. It's basically a canteen in the shape of woman's breasts. Of course, i... pic.twitter.com/6LsHxMI96h
At the recent SXSW festival in Austin, Texas, the Japanese company, Dentsu, released their new technology, the Father's Nursing Assistant. The gadget warms up the milk on one... https://t.co/Z6W0KaPS4u— Breastfeeding Center (@breastfeed_DC) March 23, 2019
According to Dentsu's press release, the Father's Nursing Assistant was created with advice from pediatricians and babysitters. They said, "The amount of time that infants in Japan spend sleeping is shorter compared to the rest of the world. Much of the parental stress and difficulties surrounding childrearing are related to feeding and sleeping, and generally, the rate of participation by fathers tends to be extremely low. Breastfeeding is also effective at helping the parent sleep–a benefit that is currently skewed toward women. Who says that babies tend to touch the breast with their hands when feeding and that the softness seems to soothe them, the product has been shaped to resemble a woman's breasts,' the press release reads. Focusing on breastfeeding, we aim to decrease the amount of burden on mothers and increase the amount of time an infant's sleep by enabling fathers to breastfeed."
They then elaborated on the device in detail. "This is realized with the FATHER’S NURSING ASSISTANT wearable device. Based on advice from pediatricians and babysitters, who say that babies tend to touch the breast with their hands when feeding and that the softness seems to soothe them, the product has been shaped to resemble a woman’s breasts. As a result, a father can hold his baby in both of his arms, creating a deeper skinship between them and enabling the baby to sleep peacefully in his father’s arms. Father’s Nursing Assistant has a tank for milk on one side and the breastfeeding system on the other. The device also senses the infant’s breastfeeding and sleep timing and is linked to an app that facilitates a better, visual understanding of the infant’s condition." they said.
Japanese company Dentsu has developed a wearable milk device, which is shaped as a pair of female breasts, which allows men to breastfeed children.— K24 TV (@K24Tv) April 25, 2019
Bruh, who is ready to try the bra? #K24Alfajiri w/ @iamjeffmote, @SerahTeshna and @mungalambuvi pic.twitter.com/YW80SAThyZ
The earliest years in a baby's development are often concentrated on the child's relationship with his or her mother. This is because of the food and nutrition aspect. Every mother feeds their child directly before they start to intake food separately. This often leads to an instinctual distance growing between a child and their father. But with this new invention by Dentsu, that gap is brought closer as even dads can now take part in feeding their babies.