You can now pass on your beloved LEGO bricks to share the power of play with kids involved with Teach for America and the Boys and Girls Clubs of Boston.
LEGO wants you to let go! Basically, the company now wants you to donate your old bricks to the less fortunate children. The launch of their new program was announced earlier this week. LEGO Replay is a new pilot program that will accept any and all previously used LEGO bricks and donate them to children’s nonprofits within the United States.
They've tried to make the process as uncomplicated as possible because the program's success depends on how many shipments they get to declare it a success. LEGO is fun to play with, but think about it, when was the last time you actually took it out of the box where it's gathering dust and made something out of it? Why not let someone else relive your childhood memories, instead?
According to the official website, "LEGO Replay wants to inspire LEGO brick owners to pass along the bricks they aren’t using. Play has the power to change children’s lives. When children play, they learn how to problem-solve, collaborate, and think creatively. The LEGO brick is so unique as it can be rebuilt, replayed with and with LEGO Replay have a new creative life with kids who need it most. Using the power of Give Back Box, you can pass on your much-loved LEGO bricks to share the power of play with kids involved with Teach for America and the Boys and Girls Clubs of Boston."
A report by Good News Network says most people don’t throw away their LEGO bricks, according to Tim Brooks, the Environmental Responsibility Vice President at the LEGO Group. “The vast majority hand them down to their children or grandchildren. But others have asked us for a safe way to dispose of or to donate their bricks. With Replay, they have an easy option that’s both sustainable and socially impactful.”
Brooks says he and his team spent the last three years trying to ensure the process met the highest quality and safety standards and adhered to the U.S. regulations. Then, they connected with Give Back Box, a charity that is dedicated to “recycling” 11 million tons of unused items like clothing, footwear, and other textiles that would otherwise just end up in U.S. landfills each year. I mean, if you're going to discard it, it might as well go to someone who can use them.
“I am excited to join the LEGO Group in this pilot program,” said Monika Wiela, founder of Give Back Box. “Growing up in Poland, I didn’t have many toys as a child, so this collaboration is rather personal for me. What’s better than giving a child the gift of play?” The majority of the elements will go to Teach For America and this will provide them to thousands of classrooms across the country.
“Learning through play can have a tremendous impact on a child’s cognitive development. Through play, children develop fine motor skills, think creatively, and can learn how to problem solve through teamwork,” said Susan Asiyanbi, Teach For America’s chief operating and program officer.
“But not everyone has access to such resources. LEGO Replay, and the instructional resources they provide educators, will help give more students access to this opportunity.”