The commercial is all about reconnecting with your family this holiday season.
Almost everyone has watched and sobbed over E.T. and Elliott's relationship. E.T. the Extra-Terrestrial is an amazing movie and I still can't get over it. It's been 37 years, and finally, our beloved alien is making a comeback. E.T. reunited with his friend Elliot nearly 4 decades after the Steven Speilberg-directed blockbuster smashed records and hearts in 1982. Henry Thomas, who played the role of Elliot, also returned for the new four-minute ad (more like a short film) for Comcast's A Holiday Reunion. What a way to phone home again.
Was it just me or did anyone else' eyes swell up ever so slightly at the #ET commercial? What a throwback. Well played Comcast.— White Soxman (@thesoxman72) November 30, 2019
According to People, fans of the movie were overjoyed seeing their favorite scenes from the original film reenacted by E.T. along with Elliot's children. John Williams' signature score graced the entire ad, as well as Reese's pieces, which made us feel that the entire footage was a fantastic revamp of the original movie. They even added a modern touch added to the iconic bike scene, where E.T. and the kids ride into the moonlight together.
You guys...i can’t watch ET without sobbing at the end. I feel complete. Commercial or not, my soul is complete. He cane back and I’m totally switching to Comcast!!! A Holiday Reunion – Xfinity 2019 https://t.co/ZytA6kkaLA via @YouTube— Jackie James (@JackieJTD) November 29, 2019
Thomas' Elliot tells E.T., "Lots changed since you were here" in the ad. Entertaintainment Weekly confirmed that audiences first got a glimpse of this magical reunion when a two-minute version of the ad premiered during NBC's broadcast of the annual Macy's Thanksgiving Day Parade. Did you know Drew Barrymore was only 7 years old when she filmed E.T. the Extra-Terrestrial? Barrymore was also asked earlier about the probability of a sequel happening.
However, she'd answered that nothing of that sort was on the cards, citing that director Spielberg would likely not want to be involved in such a thing. “In the early ’80s, there was not always a lot of talk of sequels. Because Steven Spielberg made Jaws and E.T. there was a lot of talk within his camp about sequels. But he never wanted to make them,” the 44-year-old actor said during Watch What Happens Live with Andy Cohen.
Yeah, boo corporations and all that, but I gotta say that ET Comcast commercial works and it works mostly because Henry Thomas treats it as if it were a real deal sequel. His elation at seeing his old friend again and pride in introducing him to his family is a legit performance.— Eric Vespe (@EricVespe) November 29, 2019
“The audience is going to get everything they want out of a sequel without the messy bits that could destroy the beauty of the original and the special place it has in people’s minds and hearts. It’s really a win-win,” Thomas said in a statement to Variety on Thursday. “Looking at the storyboards, I could see exactly why Steven [Spielberg] was really behind it because the integrity of the story isn’t lost in this retelling.”
Have I found my favourite Christmas spot of the year courtesy of @comcast @GSP @SkyUK @SkyCreative?— John McCarthy (@JohnGeeMcCarthy) November 28, 2019
I think I have.
SCA's ECD Robin Garton talked me through it.
ET certainly didn't phone in his performance...https://t.co/yDWVFMuTTV via @thedrum
“Our goal is to show how Xfinity and Sky technology connects family, friends and loved ones, which is so important during the holidays,” said Peter Intermaggio, Senior Vice-President for Marketing Communications at Comcast Cable, in a prepared statement. “The classic friendship between E.T. and Elliott resonates around the world, and their story became a very meaningful way to bring our company’s consumer technology to life.”
The Comcast ad will run in nine different versions for the United States until January 5, 2020. Variety also reported on the two-minute commercial that appeared on Thanksgiving Day on Fox. Comcast’s Syfy cable network ran the entire four-minute short between airings of E.T. on Thanksgiving night. Comcast also plans to run it across the broadcast network and national cable networks, online, in social media and in cinemas. It can also be seen by Xfinity customers who utter "E.T. Phone Home” into their voice remote.
Ever wondered what a sequel to ET would look like? Take a look at Comcast’s new Xfinity Holiday commercial pic.twitter.com/HshBTbgNaI— Inside Universal (@insideuniversal) November 28, 2019