The beer company will reimburse up to $100 in dog adoption fees for their first 1,000 eligible applicants.
Every year, around 6.5 million animals enter shelters, according to the American Society for the Prevention of Cruelty to Animals, a non-profit organization dedicated to preventing cruelty against animals. Out of the 3 million cats and dogs that are euthanized in shelters annually, about 2.4 million are healthy, treatable, and could have been adopted by families, reveals The Humane Society of the United States. So if you're thinking about adopting one, now would be the best time to add a cute furry member to your family as a beer company has decided to help by taking care of the adoption fee.
On Tuesday, Coors Light made an announcement encouraging people, who have planned to stay in during Valentine's Day, to enjoy the season of love by cuddling up with a fur-ever friend and of course, a bottle of their beer. During the press release, Molson Coors'marketing manager Chelsea Parker said, "With almost half of the millennials planning to stay in on Valentine's Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side."
Speaking to CNN, a Coors light representative said, "There are so many dogs looking for their person and have unconditional love to give -- so this effort was a natural extension to Coors Light's latest ad campaign, which features a woman who's choosing to skip cuffing season and chill with her dog and a cold beer instead." Coors Light will reimburse up to $100 in adoption fees for their first 1,000 eligible applicants. Now, the participants are required to be of legal drinking age and have to adopt a dog between February 4 and 21.
If you wish to take part in this contest all you have to do is submit a picture of adoption receipt through text message. Type COORS4k9 and send it to 28130 along with the photo of the receipt. The offer, unfortunately, won't be available for residents in Louisiana, California, South Dakota, Texas, Pennsylvania, Virginia or West Virginia. Of course, this isn't the first time a beer company has taken up the initiative to help animals in shelters to be adopted. Just last month, a Florida brewery featured adorable images of four dogs on their beer cans.
For more information regarding the offer, you can visit their "Coors for Canines" website.