Bill Allowing College Athletes To Make Money From Brand Endorsements Signed

Bill Allowing College Athletes To Make Money From Brand Endorsements Signed

The historic bill defies NCAA bylaws and it also sets up a legal challenge that could reshape amateur sports in the U.S.

California Governor Gavin Newsom on Monday signed a bill into law that will now allow college student-athletes in the state to make money from images, names or likenesses. The historic bill defies NCAA bylaws and most likely, it also sets up a legal challenge that could reshape amateur sports in the U.S. The law also bans schools from kicking athletes off the team if they get paid. According to Fox News, the law, which is set to take effect on Jan. 1, 2023, does not apply to community college and bans athletes from accepting endorsement deals that conflict with their schools’ existing contracts.


However, NCAA President Mark Emmert is against the bill and has spoken out, too. He reportedly told athletic directors last week that giving student-athletes the right to capitalize on their name, image and likeness poses an “existential threat” to athletics and the governing body’s business model. Emmert met with a group of Division 1 athletic directors, CBS Sports reported, discussing the “single biggest issue” in college athletics. 


 The issue is the debate over whether student-athletes should be able to make a profit on their name, image, and likeness while playing NCAA athletics. “My personal view is folks, in general, think that every student-athlete is going to be making hundreds of thousands of dollars,” Emmert told CBS Sports. “One or two will be making some significant amount of money. Nobody else will.” 


Emmert also expressed concern about the difficulty of working with players to help them receive compensation. “You've got 50 different states with 50 different labor law rules,” Emmert told CBS Sports. “If you move into what are, in essence, labor negotiations, you have to do that state-by-state … It just falls apart in its complexity.” California is home to 58 NCAA-member schools, which also includes powerhouse programs at USC, Stanford, and UCLA.


The NCAA warned the Democrat governor that allowing the bill to pass would cause disruption of some sort and disturb the balance of college sports. The NCAA has asked Newsom to reject the bill – which he had 30 days to pass. It has to be noted that membership in the NCAA is voluntary. Athletes can get valuable scholarships, but the NCAA has long prevented paying athletes to maintain the academic missions of colleges and universities.


Some schools rake in millions from their athletic program, especially from Basketball and football, which is what led to debate over paying college athletes raging in recent years. Many college basketball athletes have left school early to sign lucrative NBA contracts. Now, the league requires players to be at least one year removed from high school before entering the draft. Nathan Thompson took to Facebook to write: They (state of California) want to eliminate college debt yet force the NCAA to pay each athlete for their services while earning a free college degree. In other words, they want free everything AND the students to be paid for it




Disclaimer : This is based on sources and we have been unable to verify this information independently.

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