The gingerbread has yet to be named and the company is open to suggestions. Even the classics change with the times.
Co-op is known for its classic gingerbread man. The company is well aware that times have changed, and have decided that maybe it is time to stop calling it a gingerbread man. Why give it a gender at all? The crew at co-op have turned their classic around and have created a gingerbread person! They haven't officially come up with a name for their product and are looking for the name suggestions from the consumers. Some consumers are left enraged with the change and are of the opinion that the classics should remain the way they are. Others are proud of the change, saying that it is high time it was brought in. Another thing to be noted, the dressing and hairdo styles of people have changed drastically over the years. People are more open with their clothing so we can't stick to the stereotypical appearance of men and women. Gender neutrality seems to be the way to go.
The Co-op website states: "Our Food team is adding the final touches to a new Co-op gingerbread person, but they've yet to come up with a name. They'd like members to join in and suggest a fitting name for our new little biscuity friend. The plan is to give our new gingerbread fellow some seasonal costume refreshes - a distinctively Christmassy look for December and something rather spooky around Halloween for example. So they'll need a name that works for any time of year."
It further states, "We also need to ensure that the name is gender neutral too. Join in to suggest a name. Our Food team will create a shortlist of the ones they think will best fit the bill and we'll be back to ask you to vote for your favourite next month." People have until the 1st of May to come up with a name for the gingerbread person. The company suggests that the consumers better get thinking about a name instead of debating about the change because that is here to stay.
But it's a biscuit it has no gender..its made of something we called gingerbread but its it's not bread, to look like a little man, hence was called gingergread man. Let's leave it at that, it's not a statement if any sort, just a sweet.— TheBoyCornelius (@TheBoyCornelius) April 11, 2019
There are plenty of name suggestions that keep coming in. The company has also decided not to take on names that are already associated with a specific gender like Leslie and Mark. Instead, it is looking for a gender-neutral name, a name that has not been tagged as of yet. For example, Cassidy or Kennedy. In order to name the biscuity friend, people are required to join a competition on the supermarket's website. The new gender-neutral gingerbread is also dressed appropriately in grey clothing made out of icing. It is said to be released in September.
Ginger McBreadface— Jessica Carroll (@MomGotMeAVolvo) April 11, 2019
The supermarket will take all the suggestions and then decide a shortlist of the names they think suit the gingerbread person the best. This will be followed by a public vote to name the new addition. A spokesperson for the supermarket is sure that the new addition will be a hit when it is finally released, despite of all the criticism they are receiving now from people on social media. “Inclusion and diversity lie at the heart of Co-op's values and we're looking to create a character which can be used to celebrate different occasions through the year and will appeal to all our customers,” the spokesperson said in a statement, as reported by The Independent.
nice to see that the real troubling social issues are being tackled— James (@KloseFC) April 10, 2019
Co-op is not the first place in the world to take such an initiative. In August 2018, Pret A Manger announced it would be launching a female gingerbread treat to go alongside its existing gingerbread man. Although this initiative was well appreciated, it still does neglect the fact that there are more than just two genders in this world. People are aware that genders other than male and female exist and they should have the freedom to name or decide what the gender of the biscuit is once they purchase the product.
My daughter is now confident that she can grow up to be a gingerbread biscuit thanks co-op— _ (@56744579b) April 10, 2019
When Pret A Manger released the gingerbread woman they sold the two biscuits together. And that the pair, named Annie and Gofrey, would be sold as gender-neutral “gingerbread biscuits”, rather than men and women.
Anyone getting offended by gingerbread needs to get out more— garrychino (@garrymalt) April 10, 2019
What, no more twig and giggle berries iced on the little fellas?!!— David Hitchcock (@davidlhitchcock) April 10, 2019
Boaby McGingeminge....that should cover it...— Buckety Buck (@andyhibee) April 11, 2019