The network's overall viewership was way below that of rivals MSNBC and Fox News that occupied the prominent position. Even in primetime slots, none of CNN shows even made it to the top 10 position.
The latest data for TV ratings are in and it seems CNN is in quite some trouble again. Viewership for the channel continues to plummet, according to figures compiled by Nielsen. During the second quarter of 2019, the overall viewership for CNN averaged 541,000, 900,000 for MSNBC and for Fox News, it was 1.3 million occupying the number 1 spot.
The key area of its struggle, however, has been the prime time slots between 8 pm to 11 pm. CNN had an average of 761,000 primetime viewers while Fox News Network averaged 2.4 million. CNN's primetime viewership was also behind that of MSNBC that had 1.7 million prime-time viewers.
CNN mired in a credibility crisis as ratings tank and viewers desert.— Alan S. Yeung (@alansyeung) July 12, 2019
It seems not only newspapers and local media outlets are losing readers, audiences & advertisers. CNN, once a great network under Ted Turner, is great no more https://t.co/lE3VUtdXuf pic.twitter.com/UppEY8nyr6
Independent YouTube content creators like the center left leaning @Timcast are routinely getting more viewers than prime time CNN. Naturally big business news wants to silence the “You” in YouTube, and rename it a more legitimate “CorporateTube”.— Butch McFearson (@Butch_McFearson) July 11, 2019
Joe Concha, media guru at The Hill told Fox News, “The numbers warrant concern, yes. Q2 (quarter 2) was a particularly news-rich quarter highlighted by the release of the Mueller report and all the aftermath and controversy following it, plus the launch of several high-profile Democratic candidacies including Joe Biden and Pete Buttigieg to propel 2020 coverage into high gear. It may only get worse in Q3 given the numbers we’re already seeing.”
Part of the reason is also the anti-Trump stance that the network is known for. Despite this, it seems this programming strategy will remain in place for the time being.
According to a CNN employee quoted by Fox News, high-profile hosts such as Anderson Cooper remain unfazed despite the widespread concern about the network’s plummeting ratings.
Wow, @CNN RATINGS HAVE CRASHED. LOST ALL CREDIBILITY!— Donald J. Trump (@realDonaldTrump) July 12, 2019
I can't breathe, I can't breathe! Not only losing their viewers, CNN has to pay fired camera men, techies, etc after replacing them with non-union labor— 🔥 Wayne Dupree 🔥 (@WayneDupreeShow) July 5, 2019
Stop it, Stop it!! https://t.co/hOR2zJEBI8
However, it is to be noted that TV ratings are seeing a steady decline everywhere as more consumers shift to streaming services and cut their cable subscriptions, according to The New York Post.
A clear sign of this is the data on the demographics of ages 25 to 54. This is one of the most important segments of viewers when it comes to advertising. The huge drop of 37 percent for CNN, 27 percent for MSNBC and a 21 percent for at Fox suggest millennials are rapidly cutting their cable cords or are least interested in TV news.
from print to idiot box: "Although TV ratings have slowly eroded overall as more consumers cut their cable subscriptions ..."— AmbireSeiche (@AmbireSeiche) July 9, 2019
"... Sean Hannity’s show, which overtook MSNBC’s “The Rachel Maddow Show” as the top-ranked cable news program last quarter."https://t.co/JMdrtQBZHF
Credibility is based off of honestly and doing right by truth, not ratings. If CNN's ratings have dropped, that's more indicative that the average American cares more about entertainment. Why are you, the "President", obsessed with TV rarings anyway? Don't you have a job to do?— Joshua Friday (@JJFridayCDS) July 12, 2019
Nevertheless, the rating in this group averaged 373,000 viewers in prime time for Fox, compared with 252,000 at MSNBC and 188,000 at CNN. The overtaking of MSNBC’s “The Rachel Maddow Show” by Fox's Sean Hannity’s show as the top-ranked cable news program last quarter, also greatly helped Fox’s number 1 ranking. Whether prime-time and total day viewers, CNN's share of viewers fell to 18 percent in 2018’s second quarter.
Who cares. Nobody watches TV anymore. https://t.co/cl7PRTvgQh— Blue Duck Capital (@Alex15223503) July 11, 2019
Fox was down by 2 percent in total prime-time viewers and down 6 percent in total day viewers. For MSNBC, on the other hand, it was 4 percent in prime time and just 2 percent in total day viewers.
In the ranking of cable’s top 90 shows, none of CNN’s programs even made it to the top 10 slots. The network’s best show during prime time was “Cuomo Prime Time” hosted by Chris Cuomo, that was ranked in the 25th spot.
TV RATINGS: Thursday July 4, Fox News was No.1 in total viewers across hour by a large margin with its live coverage of President Trump’s July 4th event. CNN beat MSNBC who chose not to air any of the July 4 celebration. https://t.co/RofbqobI1z pic.twitter.com/Bjb9AfEFTp https://t.co/jpPA5vtOxU— Ted Davis (@tedsthetruth) July 9, 2019
amzing... I can't believe there are 761,000 TV's in all the airports https://t.co/R9NiwCVLdI— John (@aflyrodsend) July 4, 2019
After Hannity, it was Tucker Carlson's show that came in second place followed in the third position by MSNBC’s Maddow, with 3.2 million viewers in the quarter and 505,000 viewers aged between 25 to 54. Hannity's show was the most popular. Carlson's total viewers were 2.8 million and 477,000 among the 25 to 54 demographic group.
Maddow nabbed 2.6 million viewers and 396,000 viewers in the 25 to 54 bracket. Cuomo, on the other hand, attracted only 910,000 viewers, including only 223,000 in 25 to 54 group.