The Meixin Red Wine Town amusement park situated in the southwestern municipality of Chongqing organized this celebratory event as a marketing tactic for the opening of their bungee jumping attraction.
A theme park in China ended faced the heat after ruthlessly forcing a pig to bungee jump from a 223-foot-tall tower. The horrifying act, which was meant to be a 'publicity stunt' caused massive outrage, with netizens and animal rights activists calling it a disgusting exploit of a helpless animal. According to the New York Post, the Meixin Red Wine Town amusement park situated in the southwestern municipality of Chongqing organized this as a marketing tactic for the opening of their bungee jumping attraction.
Why does anyone think this is funny? Disgusting display of lack of respect for life. It's a sad world we live in. I just can't... 💔— Sandy Guzman (@sdsassygirl) 20 January 2020
In the distressing video, the helpless animal can be seen suspended from a wooden pole, with its feet and legs tied up, as two people carry it up the steps. After making it to the top of the structure, the workers force the pig to the edge of the bungee platform, while it continues to whine in distress. Following this, the safety harness is attached to the poor animals before it is pushed off the surface. The heartbreaking video has gone viral ever since it was uploaded.
Disgraceful abuse of this poor animal. Just no.— Heather Lyons (@HezTalk) 20 January 2020
People on Twitter strongly disapproved of this act and expressed their disgust via comments. Starlight Jones wrote: Humans are literally the worst creatures on planet earth. To this, Lightwear agreeably noted: Something I can agree with. It's a shame to have been born one. Soon, PETA got involved. Speaking to Daily Mail, Jason Baker, PETA's Senior Vice President of international campaigns, said, "A bungee jump is a scary experience even for consenting humans — just imagine the outright terror of being forcibly strung up by your legs and thrown from a high platform." During a separate interview with BBC News, he added that "pigs experience pain and fear in the same ways that we do, and this disgusting PR stunt should be illegal. The Chinese public’s angry response should be a wake-up call to China’s policy-makers to implement animal protection laws immediately."
Horrifying. I hope negative karma will inflict each human with any part of this. Pigs are highly intelligent, emotional, extremely cognizant beings and God’s shame upon anyone who could be this cruel.— Shata Layton (@shatabeth) 20 January 2020
Although China does not see animal cruelty as a crime, there's a growing concern surrounding this subject among the country's citizens now. "The theme park deserves every shred of the backlash it’s receiving online, and the Chinese public’s angry response should be a wake-up call to China’s policymakers that they must implement animal protection laws immediately," said Baker according to New York Post. Even Wendy Higgins, a spokesperson for Humane Society International, presented her views against the unspeakable cruelty.
"Causing animals fear or suffering for a commercially motivated publicity stunt is truly vulgar. Unfortunately, this kind of exploitation is not uncommon in China, symptomatic of a system that provides no legal protection for animals and no legal incentive to respect them as sentient beings and consider their welfare or feelings," Higgins told Daily Mail. "The outrage online to this incident is indicative of how out of step this cruelty is with the growing concern for animal protection among Chinese citizens, and it really is time that policymakers in China caught up with that sentiment."
People who think this is funny don't deserve to be humans— Real Daichan (@real_daichan) 20 January 2020
After being flooded with accusations of criminal insensitivity, the theme park decided to publicly apologize. "We sincerely accept [the internet’s] criticism and advice and apologize to the public," said a spokesperson representing the park in a statement. "We will improve [our] marketing of the tourist site, to provide tourists with better services." Despite extending their apology for their cruel actions, the park denied accusations of animal brutality and claimed it to be an "experiment," according to the Beijing News. To add to the already horrific ordeal that the animal had to witness, the pig was reportedly taken to the slaughterhouse.