CEO Caught On Security Camera Mercilessly Thrashing Puppy And Grabbing It By The Throat

CEO Caught On Security Camera Mercilessly Thrashing Puppy And Grabbing It By The Throat

He later issued an apology and claimed that the dog is no longer living with him and "is with another loving family."

Cover Image Source: Getty Images (representative)

Trigger Warning: Some of the information and images/videos in this story can be disturbing for readers.

Shocking security camera footage from a luxury condominium building in Santa Monica, California, captured the CEO of an LA environmental consulting firm brutally attacking his four-months-old puppy. According to Daily Mail, Santa Monica police confirmed they were aware of the sickening video featuring 46-year-old Jeffrey Previte and are currently investigating it as a possible incident of animal abuse. In the video taken on August 22, Previte is seen yanking his defenseless puppy Bici off the floor by the scruff of its neck and violently jerking the canine through a door before giving it a hard smack.



The incident was reported by an unnamed concierge who reportedly heard the dog's cries from his seat at the building's front desk. "I heard the dog screaming and when I looked on the camera, I saw him beating the dog," he said. The concierge revealed that he informed Previte about the footage and that he was going to write a report. "He became irate... and then he hung up on me," the man said. "He apologized the next day, but I didn't think it was a sincere apology."




Speaking of what he saw transpiring on the security screen, the concierge explained: "He was very angry. He was choking and slapping the dog. He even slammed the poor dog against the wall." Although Previte didn't deny his aggressive behavior towards the puppy in a statement to Daily Mail, he claimed that the concierge was extorting him. "I think this is very unfortunate that this has come across your desk. I don't even know exactly what to say but I will say this. [The concierge] called me the evening of this interaction with my dog and that was at nine o'clock at night and he attempted to extort money from me so that he wouldn't report it to the building."




"There's nothing illegal about what I did - I said if you need to tell the building, tell the building. The building manager took it very seriously. I find it very unfortunate that we are even talking about this," he added. Previte was reportedly appointed joint CEO of EBI Consulting — an environmental risk and compliance management consultancy firm — just last week and following online backlash for the disturbing video, later issued an apology to colleagues and friends. "I want everyone to know that I truly regret my actions on August 22, 2020. Words can't fully describe how sorry I am for what happened. I lost my temper and took unreasonable and unjustifiable action in attempting to discipline my dog Bici. As I have said, words are not enough here, Bici is no longer living with me and is with another loving family. I have also stepped away from my job and am enrolling in anger management training," he said.




However, his brother Nolan Previte — who is co-CEO of EBI Consulting — defended his sibling in an email to their employees. "Please trust me here, Jeff certainly regrets the zealous discipline of the dog for peeing the rug, but I assure you this is absolute nonsense. He's an extremely kindhearted, sensitive, caring, and thoughtful person with zero cruel or abusive tendencies. He's truly the opposite of cruel or abusive. And he deeply cares for Bici, as anyone who's actually seen him with the dog would attest," he said. 




"Reality is that Bici has been living the life, on the beach and in the woods with my wife and kids for most of the summer and she's happy, comfy and full on my couch right now," Nolan added. He also blamed the management of the Seychelle Condominiums for the harrowing video, claiming that "this has been weeks in the making, including attempted extortion, crazy false accusations, and building management ineptitude."

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